Despite global economic uncertainty, e-commerce sales continue to grow at some pace, now accounting for 14.3% of all retail sales worldwide. More interestingly, the share of e-commerce in total global retail sales is projected to reach 23% by 2023. An amazing opportunity for stores looking to create or expand their online presence!
Of course, the prospering industry attracts a large proportion of risk-takers, so the competition is getting tougher every day. However, if you are thinking of joining the ranks of e-commerce entrepreneurs, the best way to start is to research the CMS e-commerce environment. Let’s take a closer look at the world of e-commerce content management systems. We’ll take a look at what they do, whether you need it for your online store or the best CMS for e-commerce.
What is e-commerce CMS?
A content management system (CMS) is software that enables online store owners to create, edit and publish digital content for their websites without writing any code. It also allows users to modify the appearance and operation of the online store, e.g.
• change the layout of the product page,
• add promotional banners,
• Quickly add new website sections to better promote your products.
An e-commerce platform is an online shopping cart that allows you to manage your products and sell products directly on your website. Some e-commerce platforms also serve as CMS.
In trying to narrow down the options, CMS ecommerce software falls into two main categories – SaaS and open source templates like PrestaShop.
Hosted SaaS CMS is a cloud-based solution for online stores that does not require a separate server. You pay a subscription, and in return you don’t need to download anything, manage updates or configure data storage – everything is handled by the software vendor. The provider usually also offers customer support.
Open source CMS.
Thanks to open source e-commerce platforms, users have full control over the functionality of the website. Open source software is free to download and is often hosted on your own server. This means that the store administrators are responsible for arranging the hosting of their ecommerce website as well as maintaining the server and installing software updates as needed. Some open source platforms have the option of cloud hosting, but they differ from SaaS in that the maintenance is still the responsibility of the store owner. Some of the most famous examples of open source e-commerce solutions include PrestaShop.
Do you need a separate CMS?
Until now, you may not even consider opting out of a separate CMS. However, it should be mentioned that not every e-commerce store will need a content management system. The best way to determine if your online store needs a separate CMS is to consider your content strategy plans.