It is difficult to imagine a successful business functioning without a website, especially since customers start looking for services or products from the Internet. Thus, the first moment of contact between the client and the company is usually the entry to its website. The first impression customers get from this contact will influence the perception of the company and its services.
In order for a website to fulfill its functions, it must be planned and properly executed. If you haven’t dealt with this type of project before, you may feel overwhelmed.
Decide whether you will create the website yourself or entrust the project to a professional?
You can create a website yourself using:
Website builders – check best website builder list
CMS systems such as WordPress (the most popular), Joomla, Drupal.
If you lack technical skills or need more individual solutions, then you may need professional help. Before you hire a designer or a company that will create your website, compare several different offers, browse the portfolio and check the opinions, and carefully agree on the terms of the project and include them in the contract
Choose a hosting server
Hosting is a service consisting in renting a place (server) on which a website is placed.
Before you start designing or commissioning a website, it is worth answering a few questions and issues:
Purpose of the page
Answer yourself some basic questions about how you want to use your website. Is the website supposed to fulfill only the basic purposes related to the provision of information about services and contact details? Do you want online appointments to be made possible? Do you want to provide additional health information on the website and thus acquire patients? The website can fulfill many functions, e.g .:
- providing basic information about the company, e.g. contact, type of services,
- contact with a consultant, e.g. ordering a telephone contact, chat,
- online visit booking,
- obtaining data, e.g. for sending a newsletter,
- downloading materials,
- create an account,
- running a blog,
- online shop.
Requirements for visual identification
The website is a carrier of the company’s image, therefore it should reflect the style and values of the brand. If you have your brand’s Visual Identity Book, be sure to give it to the person who will be designing the website to maintain consistency.
It is worth carefully planning the appearance of the website by creating the so-called a map that groups individual elements into a clear structure. You can use tools for creating mind maps, such as FreeMind, XMind, iMindMap
You need to define what actions your customers should take on your site and make it easier for them. It is as if you ended up in a new hypermarket in which you do not know the layout of product alleys. Remember that the customer who visits the website for the first time does not know where to look for the necessary information. Will a visitor on the website be able to find them quickly, without the need for additional instructions?
When the customer finds the website and will be able to navigate freely on it, he will first of all look for the information that is most important to him – data about the facility’s or doctor’s offer and the possibility of making an appointment. The information must therefore be complete, up-to-date and easily accessible. You can test the navigation with someone on your team or with your friends seeing your site for the first time
The simpler the page layout, the easier it is for users to navigate through it. The page should be clearly structured and easy to navigate. The graphic design is also important and the aesthetics should not be forgotten, but most of all the website should be functional. It is better to give up the excess of graphic elements if readability would suffer from them. A user who gets lost on the page will eventually become discouraged and leave it.