There is one major factor in whether your site is getting sales or not: are your users taking the action you want them to take? This means having the right website UX, form design, and more to increase leads and conversions. Agency services in this area may include:
conversion path analysis,
identification of conversion rates,
collecting data from website visitors.
Some agencies are more specialized than others, but generally offer some varieties of the services mentioned above. Before you choose the right digital marketing agency with the right services for your business, however, there are a few questions you need to ask yourself and potential agencies.
What are your company’s marketing requirements?
The first step is to establish your own company’s marketing requirements before looking for an agency. Do you need a website design? Email Marketing? SEO? Analytics? If you already have your own marketing team, ask yourself what marketing strategies is your team skilled for? What are some marketing tactics that you know you “should” apply, but which you haven’t figured out yet? These are the types of questions that will shed some light on what you can outsource to an agency for more effective results.
How do they run their own business?
One of the best signs of an agency to show what it can do for your business is the results it has generated itself. If you are considering hiring a blog management agency, how does this interactive agency run its own blog? If you are thinking of hiring them for social media promotion, how do they handle their own social media accounts? If you want to hire them for SEO, how do they rank on search terms in their industry? You can verify this data yourself and ask the agency. If they are not “practicing what they preach” in their own business, it may be that they do not really believe or are incapable of providing the services they are offering.
Most businesses track metrics, numbers that may seem important but have no real relationship to generating revenue for the business. For example, the number of “likes” you receive on a post can be considered a measure of this kind as it does not always translate directly into sales. The last thing you want is for the agency to charge you premium rates every month and only deliver more likes to your posts, but no increase in sales. How will they measure your success? Be sure to ask the agency about this by browsing through the available options.
For example, the number of unique users is measurable. Depending on how robust the rest of your marketing funnel is, an increase in traffic can directly correlate with an increase in conversions. However, if you’re unsure who your target market is, generating massive traffic to your website and measuring their interaction with your website can be a great and quick way to figure it out.