Are you planning to outsource a website for your company? Do you want it to offer your services or products in a modern and professional way? We suggest what a well-designed corporate website should have.
It has been known for a long time that we usually buy with our eyes, which means that we are more likely to decide to buy a product in a nice package, and we are more likely to choose the services of companies that look good visually. If you are considering commissioning a website for your company, you are probably wondering how it should be built so that potential customers visiting it will decide to contact you in order to order a service or purchase a specific product. The company’s website should be optically pretty first of all – how can we know it? The quality of a website is generally assessed primarily on the basis of the consistency of the graphics and the choice of colors.
Colors and images
By appropriately selecting the dominant colors on the website, we can contribute to creating specific impressions in the minds of recipients, which will be automatically associated with the brand of our company – this mechanism is really powerful, skilful use of it can bring the company numerous benefits. On the other hand, a person who lacks experience in this field will usually not be able to create a design that will be really well received by most visitors. This is why self-respecting agencies specializing in creating websites employ experienced graphic designers. Of course, a website where a professional graphic designer is involved will cost more, but it will also usually just look better.
The rules of web design have changed a lot in the last ten years. Even a decade ago, we used the Internet primarily on a desktop computer or laptop. Currently, a variety of mobile devices are used for this, with various sizes and proportions of displays. Making a nice, transparent website that will scale properly on any display is a real challenge. Therefore, when designing the website, great attention is paid to making it easy to navigate, regardless of what phone you use – this applies, among other things, to the way it works and the location of the menu.
To sum up – a professional website is not only content, but also carefully composed graphics, as well as well-thought-out information architecture and navigation. It’s not easy to make your company’s website find Internet users interested in your company’s services. A professional website will contribute to a good use of every visit to your website.