Almost any business can benefit from search engine optimization (SEO). If you have a product or service to offer, there is someone who is actively looking for it. It does not matter whether this person is the final consumer or an employee of another company. Businesses need to make sure their customers can find them when needed, and the SEO store makes it possible. With an effective SEO strategy, potential customers can search for relevant search terms that draw them to your business.
While it’s true that SEO can be effective in almost any industry, we’ve found that some industries can benefit more from SEO than others, potentially making them the most integral and lucrative part of their marketing campaigns.
Here are some of the major industries that get the highest ROI by using effective SEO solutions in their marketing strategies.
Your website is your new front door. Research has shown that up to 80% of consumers search the internet for information before making a purchase or investment. Consumers want to visit your website to:
see what services you provide,
read reviews to determine the quality of your work.
If your site doesn’t appear in Google’s results, they may not even consider it and your business will become an undiscovered and unavailable business. Businesses that provide professional services, including accountants, IT consultants, financial planners, and more, will want to target prospects based on their location. People looking to improve a new or existing business with professional services will search for businesses near to their area, and local SEO practices can help businesses reach their target audience more effectively.
Home repairs / renovations
Renovation and refurbishment services also need local SEO solutions if they want to see potential customers grow. People needing any kind of repair or refurbishment will be searching for the closest businesses locally, so these companies should target customers in their service areas with local SEO. For example, if you run a kitchen renovation business in Krakow and your site does not appear on the first page of Google in search results such as “Krakow kitchen renovation” or “Krakow kitchen renovation”, potential customers searching for these terms will not be able to Find you.
Dentists, doctors and other healthcare professionals also provide local services that people will be looking for in their area. Whether you are moving to new insurance companies or experiencing symptoms that warrant a visit to the doctor closest to you, there are many occasions when people will want to seek local medical practice. If you’re new to town or your GP has recently gone out of business, you’ll likely turn to Google to start a search. Local SEO can help ensure people locate you ahead of other competitors.